Razorfish Lake Resort is a luxury retreat located on the edge of Razorfish Lake in Minnesota. This resort offers all the luxuries of a five-star experience with the beauty and tranquility of the rustic outdoors.

The visual identity was conceived by reinterpreting fish scales into a repeating scalloped pattern. Pattern variations mimic scales, waves, or trees throughout the project. The refined typography and restrained color palette communicate luxury and beauty.

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Identity / Print / Packaging
Conceptual Project

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